![]() Use these as inspiration for your own about page with the goal of increasing conversion rates.E-commerce category pages are suitable if you have complex product collections and want to educate them to potential customers. ![]() Now that we've gone over what to include in your Shopify About Us page, let's take a look at some examples of stores whose about page templates are killing it. Some More Awesome Shopify Store About Us Page Examples No matter what kind of photos you choose, the goal is to showcase your own story and brand values in a relatable way for your audience. Beautiful imagery is key when it comes to creating credibility and trust in your brand's story. If you don't yet have the budget for a full-blown professional photoshoot, at least consider hiring a local photographer for just a couple of hours to get some great shots that you can use on your about page and beyond. ![]() This could be anything from lifestyle photos to images of your team hard at work. ![]() Instead, try to use real photos on your Shopify about us page that capture the essence of your brand. While it can be tempting to use these kinds of photos in order to save time and money, they often end up looking fake and forced. Last but not least, you’ll want to avoid using stock photos on your about us page. What are some of the challenges you've faced as an eCommerce entrepreneur, and how did you overcome them? How did you eventually find business success?Ībout Page example that does a great job at this:īoheme Fragrances Avoid using stock photos to create a more personal connection.How have you succeeded in building a loyal customer base, and what do you think sets your eCommerce store apart from others in this space?.How did you come up with the idea for your eCommerce store, and what inspired you to start it up?.Here are some questions to spark ideas for the history that you'll include on your about us page: You don't need to go into too much detail here, but a short overview of how your company got started on your Shopify about us page can be helpful. Here are a few ideas for what to include on your About Us page: A brief history of your eCommerce business In order to make sure that people actually visit your Shopify About Us page, you'll want to link to it clearly on any menu page that is frequented by your target audience. Your About Us online store page is an opportunity to tell your story and inspire confidence in your audience. Why? Well, this summarizes what you're all about in a few short sentences-allowing you to instantly make an emotional connection with your buyer (or not). Your about page is one of the most important pages on your website when it comes to increasing conversion rates. From who you are as a business owner to what makes your products unique, we'll cover it all! Ideas for what to include in your online store about page In this blog post, we'll walk you through everything you need to know about your About Us page. So what should you include on your eCommerce about page? ![]() It allows you the opportunity for storytelling, which builds trust and responsibility in your business model-something necessary when making such important decisions as purchasing something online. Your about page is a great way to connect with customers on an emotional level. This means that your product pages are fleshed out and complete, your shipping information is easy to find, and your about page is up-to-date and informative. With so many different aspects to take care of, you can't afford any mistakes or oversights! ![]()
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